Tag Archives: intention-based media

Future Selling: The Role of Ad Tech and Programmatic in B2B Media

Two weeks ago, I spoke at the Business Information & Media Summit on the impact of ad technology and programmatic buying on B2B media. The title of my talk: “Future Selling in B2B Media: Yes, there is a future.” To give you a sense of perspective, #BIMS14 brought together 400 senior executives from business media, information, data […]

Future Selling: The Role of Ad Tech and Programmatic in B2B Media

Two weeks ago, I spoke at the Business Information & Media Summit on the impact of ad technology and programmatic buying on B2B media. The title of my talk: “Future Selling in B2B Media: Yes,… Read More