Tag Archives: b2b digital media

Future Selling: The Role of Ad Tech and Programmatic in B2B Media

Two weeks ago, I spoke at the Business Information & Media Summit on the impact of ad technology and programmatic buying on B2B media. The title of my talk: “Future Selling in B2B Media: Yes,… Read More

Future Selling: The Role of Ad Tech and Programmatic in B2B Media

Two weeks ago, I spoke at the Business Information & Media Summit on the impact of ad technology and programmatic buying on B2B media. The title of my talk: “Future Selling in B2B Media: Yes, there is a future.” To give you a sense of perspective, #BIMS14 brought together 400 senior executives from business media, information, data […]

3 Insights On How Brands Can Create Disruption for a #BrighterFuture

I recently attended the iMedia Brand Summit where top brands from around the country come together to share insights, trends and tips. The theme of the conference was “Marketing in an Always-On… Read More

3 Insights On How Brands Can Create Disruption for a #BrighterFuture

I recently attended the iMedia Brand Summit where top brands from around the country come together to share insights, trends and tips. The theme of the conference was “Marketing in an Always-On World,” and couldn’t be a more accurate statement about the landscape brands and marketers are in today.The good news? The scene is set for marketers and brands to […]

The SMB Guide to Mobile Marketing

To say that mobile marketing is exploding is an understatement. With consumers and businesses alike utilizing their devices for everything from playing a game to making major business purchases, marketers cannot ignore that mobile has to be a part of their plans and budget. Mobile is not only a different animal than traditional forms of marketing, […]

The SMB Guide to Mobile Marketing

To say that mobile marketing is exploding is an understatement. With consumers and businesses alike utilizing their devices for… Read More

Up-and-Coming Digital Agency Scenes

When you think creative hubs, Manhattan, San Francisco, and Los Angeles are some of the long-deemed cities that come to mind, but that is changing. With established, traditional agencies losing business to smaller, more nimble digital agencies, the advertising landscape is being reshaped, as are the cities that they call home. Portland and Minneapolis are […]

Up-and-Coming Digital Agency Scenes

Portland and Minneapolis are taking over as digital creative hubs, taking the place of traditional scenes like LA, SF, and NY. Read More