Category Archives: content marketing

#SocialMediaGoals: Our Favorite Social Media Accounts for Inspiration

If you want to gain the awareness and trust of the consumer, you have to be active on social media, however, knowing how to successfully manage a social media account does not come naturally. No… Read More

Building Content Marketing’s Most Valuable Tool: The Style Guide

“We don’t need more content. We need better content, and we need to focus on creating better content.” – Ann Handley, MarketingProfs Read More

B2B Marketing: Focus on the Big Picture

Marketing business products and services to other businesses used to be relatively simple. You developed a series of ads touting the features and benefits of your product or service, and you ran… Read More

Native Video: The Major Players & Why YouTube Should Be Scared

Every day, people watch hundreds of millions of hours on YouTube and generate billions of views. Every minute, 300 hours of video are uploaded to YouTube. Every month, 1 billion unique visitors are… Read More

The Key to Opening Content’s Lock? Content Distribution

As editor in chief at Business.com, paid distribution of our content is equally as important as the production of content. With Facebook’s constant algorithm changes, and Google promoting their own content over others, content distribution requires an aspect of paid promotion in order to reach earned media. As a rule, we don’t pay to distribute […]

The Key to Opening Content’s Lock? Content Distribution

As editor in chief at Business.com, paid distribution of our content is equally as important as the production of content. With Facebook’s constant algorithm changes, and Google promoting their own… Read More

Native Advertising: What Is It Exactly?

Native advertising this, programmatic that. The buzzwords fly freely, but does anyone ever take a moment to really explain what the heck is going on in plain English? The reality is that new “trends” are really old ones, re-packaged or spun a bit, and that is definitely the case with native advertising. So what is […]

Native Advertising: What Is It Exactly?

Native advertising this, programmatic that. The buzzwords fly freely, but does anyone ever take a moment to really explain what the heck is going on in plain English? The reality is that new “trends”… Read More

Content Marketing Metrics: Write, Measure, Repeat

Content marketing is all sorts of huge, with only 12% of companies NOT focusing on it. But how do you know if your content is successful? In three words, successful content marketing has to have… Read More

Content Marketing Metrics: Write, Measure, Repeat

Content marketing is all sorts of huge, with only 12% of companies NOT focusing on it. But how do you know if your content is successful? In three words, successful content marketing has to have the following: write, measure, repeat. The new Business.com is a content-centric approach to our mission: to help people grow their businesses. Every […]