Category Archives: B2B Lead Generation

How to Make the Most of What You Have: Lead Conversion Optimization Tips from Jim Wang of Microblogger.com

What is top-of-mind for B2B marketers right now? According to a 2013 survey¬†from The B2B Technology/Marketing Community on LinkedIn, 61% of responders said the biggest challenge they face is generating leads. And not just any old lead, but quality leads that actually convert. For the B2B marketers who feel held to time-consuming and expensive campaigns, […]

How to Make the Most of What You Have: Lead Conversion Optimization Tips from Jim Wang of Microblogger.com

Jim Wang of Microblogger.com offers some valuable tips on how B2B marketers can improve lead optimization with limited resources. Read More