Category Archives: B2B content marketing

The Key to Opening Content’s Lock? Content Distribution

As editor in chief at Business.com, paid distribution of our content is equally as important as the production of content. With Facebook’s constant algorithm changes, and Google promoting their own content over others, content distribution requires an aspect of paid promotion in order to reach earned media. As a rule, we don’t pay to distribute […]

The Key to Opening Content’s Lock? Content Distribution

As editor in chief at Business.com, paid distribution of our content is equally as important as the production of content. With Facebook’s constant algorithm changes, and Google promoting their own… Read More

Native Advertising: What Is It Exactly?

Native advertising this, programmatic that. The buzzwords fly freely, but does anyone ever take a moment to really explain what the heck is going on in plain English? The reality is that new “trends” are really old ones, re-packaged or spun a bit, and that is definitely the case with native advertising. So what is […]

Native Advertising: What Is It Exactly?

Native advertising this, programmatic that. The buzzwords fly freely, but does anyone ever take a moment to really explain what the heck is going on in plain English? The reality is that new “trends”… Read More

Content Marketing Metrics: Write, Measure, Repeat

Content marketing is all sorts of huge, with only 12% of companies NOT focusing on it. But how do you know if your content is successful? In three words, successful content marketing has to have the following: write, measure, repeat. The new Business.com is a content-centric approach to our mission: to help people grow their businesses. Every […]

Content Marketing Metrics: Write, Measure, Repeat

Content marketing is all sorts of huge, with only 12% of companies NOT focusing on it. But how do you know if your content is successful? In three words, successful content marketing has to have… Read More

3 Insights On How Brands Can Create Disruption for a #BrighterFuture

I recently attended the iMedia Brand Summit where top brands from around the country come together to share insights, trends and tips. The theme of the conference was “Marketing in an Always-On World,” and couldn’t be a more accurate statement about the landscape brands and marketers are in today.The good news? The scene is set for marketers and brands to […]

3 Insights On How Brands Can Create Disruption for a #BrighterFuture

I recently attended the iMedia Brand Summit where top brands from around the country come together to share insights, trends and tips. The theme of the conference was “Marketing in an Always-On… Read More

9 Monstrous Copywriting Mistakes, care of Halloween’s Michael Myers

My favorite things in life are writing and watching the original masterpiece, Halloween. And today I get to combine the two! Viewing after viewing, I’m consistently impressed by the fact that Michael Myers, the fictional psychopath of the cult classic Halloween, is able to slay so many victims without saying a single word. I’m equally perplexed […]

9 Monstrous Copywriting Mistakes, care of Halloween’s Michael Myers

My favorite things in life are writing and watching the original masterpiece, Halloween. And today I get to combine the two! Read More