Farewell, Funnel: The Rotating Lifecycle of Demand Generation

Marketing in 2015 is automated, personalized, and omni-channel—and it’s all part of demand generation. Insights from our report inside! Read More

#SocialMediaGoals: Our Favorite Social Media Accounts for Inspiration

If you want to gain the awareness and trust of the consumer, you have to be active on social media, however, knowing how to successfully manage a social media account does not come naturally. No… Read More

What’s Really Going On With Google+?

Last week was not a great one for Google+. In case you haven’t heard, Google announced that it was separating one of the most contested features of the social network—that you must use a Google+… Read More

Building Content Marketing’s Most Valuable Tool: The Style Guide

“We don’t need more content. We need better content, and we need to focus on creating better content.” – Ann Handley, MarketingProfs Read More

Don’t Believe the Hype: Why Live Streaming Isn’t For Everyone

Periscope this, Meerkat that. Twitch this, YouTube that.   Read More

B2B Marketing: Focus on the Big Picture

Marketing business products and services to other businesses used to be relatively simple. You developed a series of ads touting the features and benefits of your product or service, and you ran… Read More

Native Video: The Major Players & Why YouTube Should Be Scared

Every day, people watch hundreds of millions of hours on YouTube and generate billions of views. Every minute, 300 hours of video are uploaded to YouTube. Every month, 1 billion unique visitors are… Read More

The Key to Opening Content’s Lock? Content Distribution

As editor in chief at Business.com, paid distribution of our content is equally as important as the production of content. With Facebook’s constant algorithm changes, and Google promoting their own content over others, content distribution requires an aspect of paid promotion in order to reach earned media. As a rule, we don’t pay to distribute […]

The Key to Opening Content’s Lock? Content Distribution

As editor in chief at Business.com, paid distribution of our content is equally as important as the production of content. With Facebook’s constant algorithm changes, and Google promoting their own… Read More

Native Advertising: What Is It Exactly?

Native advertising this, programmatic that. The buzzwords fly freely, but does anyone ever take a moment to really explain what the heck is going on in plain English? The reality is that new “trends”… Read More