Monthly Archives: March 2015

The Key to Opening Content’s Lock? Content Distribution

As editor in chief at Business.com, paid distribution of our content is equally as important as the production of content. With Facebook’s constant algorithm changes, and Google promoting their own… Read More

The Key to Opening Content’s Lock? Content Distribution

As editor in chief at Business.com, paid distribution of our content is equally as important as the production of content. With Facebook’s constant algorithm changes, and Google promoting their own content over others, content distribution requires an aspect of paid promotion in order to reach earned media. As a rule, we don’t pay to distribute […]

Native Advertising: What Is It Exactly?

Native advertising this, programmatic that. The buzzwords fly freely, but does anyone ever take a moment to really explain what the heck is going on in plain English? The reality is that new “trends”… Read More

Native Advertising: What Is It Exactly?

Native advertising this, programmatic that. The buzzwords fly freely, but does anyone ever take a moment to really explain what the heck is going on in plain English? The reality is that new “trends” are really old ones, re-packaged or spun a bit, and that is definitely the case with native advertising. So what is […]