Monthly Archives: December 2014

An Intro to Paid Search by Business.com’s SEM Analyst

Search engine marketing is an important focus for us at Business.com. In an effort to make sure everyone in the company understands what it really is, I presented an overview of paid search during… Read More

An Intro to Paid Search by Business.com’s SEM Analyst

Search engine marketing is an important focus for us at Business.com. In an effort to make sure everyone in the company understands what it really is, I presented an overview of paid search during one of our lunchtime learning sessions. So I figured, why not share it with all of you as well? This presentation was […]

Future Selling: The Role of Ad Tech and Programmatic in B2B Media

Two weeks ago, I spoke at the Business Information & Media Summit on the impact of ad technology and programmatic buying on B2B media. The title of my talk: “Future Selling in B2B Media: Yes,… Read More

Future Selling: The Role of Ad Tech and Programmatic in B2B Media

Two weeks ago, I spoke at the Business Information & Media Summit on the impact of ad technology and programmatic buying on B2B media. The title of my talk: “Future Selling in B2B Media: Yes, there is a future.” To give you a sense of perspective, #BIMS14 brought together 400 senior executives from business media, information, data […]